Pay Per Click
One of the best ways to attract new custom is through Pay-Per-Click search engine marketing, however many people see PPC as a miracle solution for generating leads.
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Position Tracking
The most obvious metric that an SEO keeps an eye on is your rank in the search engines - getting sites to rank well is the central part of the job, and is the main way of getting traffic to your site. When surfers get there, the marketing side of the job takes over, but before then it's all about gaining high rank.
How we track your website
In the case of PositionLab, we run rank reporting software to build up a picture of where your site is positioned in the engines for your selected keyphrases - this is before the business of optimisation takes place, and many of your keyphrases will not yet feature anywhere in the top 50. The engines we check your position on are Google, Yahoo, MSN and Ask - these account for the vast majority of online searches made - and for clients in the UK we include the UK versions of these search engines.
We then send you a ranking report every month, which will readily demonstrate whether your site has improved its ranks or not - the report includes features such as how many places your position has improved, the overall number of ranking improvements, how many first places, top ten, top twenty and top thirty results you have. This is the most obvious way of measuring the effectiveness of the SEO efforts made on your behalf. It also provides a clear view of the situation which can easily be relayed to interested parties in your company with little need for explanation.