SEO

Search engine marketing

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Search engine marketing is the whole shebang of online activity intended to get your product in front of eyeballs and make sure it sells.

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Keyword Selection

Keyword Selection - a.k.a. How Do We Know What Words To Rank For?

You may be wondering how we know what words to target, when we’re making suggestions for your website. At this point, some SEOs start to talk aboutKeyword Selection ‘deep understanding of the industry’, ‘access to specialist software’ and such-like. Of course, this is breezily obscure but they’re also telling the truth. They’re just not telling you all of it. Perhaps this is because they don’t particularly want you to find out how easy keyword selection is (and make no mistake, it is easy).

Sometimes they don’t want you to learn that their ‘great ranks’ are for phrases that never get searched for in a month of Sundays. Mostly their motives are much less sinister, and they simply don’t want their customers turning up with a million different phrases they want to rank well for.

We’re not over-fond of the latter scenario ourselves, to be perfectly honest. On the other hand your input as a client is vital, and if you are in full possession of the facts about what we do, you’ll be a much better judge of what's important, what's achievable and what isn't.

Search For Keywords

The fact is that the search engines themselves tell you exactly what people are searching for, and they tell you for free. If you want to have a go at selecting the keywords you think you ought to rank for, you can have a play with:

Just type a word or phrase related to your industry into the search box and hit return. Wow! Not only do you know what people are searching for, but you’re practically an SEO already. All you have to do now is scatter those popular words and phrases about your site and that’s it. SEO job done. Next client please.

OK, not really. Seriously though, many aspects of search engine optimisation aren’t that difficult at all. You’ll find we say that a lot. Keyword selection is one of the straightforward bits.