Search Engine Consultancy
Position Lab offer a choice of detailed consultancy or in-house training to help get you started, to the point where you can comfortably continue for yourselves.
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Search Engine Marketing (SEM)
Search Engine Optimisation and Search Engine Marketing. SEO and SEM. What’s the difference?
Some say there isn’t any, but in our opinion SEO is making your website rank well on the search engines. SEM is the whole shebang of online activity intended to get your product in front of eyeballs and make sure it sells. Whether that’s achieved by affiliate marketing, pay-per-click advertising, press releases, bigging you up and linking to your site in forums, sponsoring popular web-pages or getting your products in Google Base, if it involves marketing your site online then it’s Search Engine Marketing.
It’s also about what your visitors do when they get to your site and how to improve your conversion rates. Maybe your customers have to fill in three pages of forms to buy your products. If your SEM guy determines through traffic analysis that a quarter of them give up after two pages, he could then also make suggestions to remedy this and reclaim a good proportion of your ‘lost’ sales.
At Position Lab, we do all those things and more, and we do them well. If you’d like to have a chat about what Search Engine Marketing can do for your site, pick up the phone and give us a call. For a wider-reaching exposition of this subject take a look at the Wikipedia entry here:
http://en.wikipedia.org/wiki/Search_engine_marketing