Search Engine Consultancy
Position Lab offer a choice of detailed consultancy or in-house training to help get you started, to the point where you can comfortably continue for yourselves.
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Case Studies
Parkdean Holidays is a UK-focused self-catering family holiday park operator, with 24 parks spread across England, Wales and Scotland, in some of the most picturesque locations in the British Isles.
SEO Results Snapshot
These are just a fraction of the results we have for Parkdean. These keyphrases feature consistently in the top three search engines:
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 |
 |
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| family holidays in wales | 2 | 1 | 15 |
| family holidays in cornwall | 1 | 14 | 19 |
| uk holidays | 1 | 24 | - |
| uk family holidays | 1 | 3 | 9 |
| holiday parks | 2 | - | 10 |
*data correct as of August 6th 2007
Parkdean currently have over 640 'number 1' results in the major search engines, and over 1000 'top tens'.
The challenge
Parkdean Holidays engaged us in late 2005 to deliver upon one simple goal: to sell more holidays. As a young, private-equity owned business they are agile and result-driven. This was one of their main motivations for selecting and retaining us as their search agency of record - in that we bring the same approach to their marketing objectives.
A total package
Through a combination of Position Lab's creative thinking, business focus and search engine strategy we have seen web bookings grow fantastically over the last two years. We are very much looking forward to building on this success in the future as Parkdean Holidays grows as well.
Paul McLaughlin, Head of e-Development, Parkdean Holidays
Parkdean's objectives were clear: support their business goals by creating and implementing an online marketing strategy that brought the right audience to them - and allowed them to quickly and measurably convert these people into customers.
SEO and Pay-per-click
Once launched, we put in place a comprehensive search strategy to acquire and retain potential audience. This comprised of an ongoing optimisation of the website itself for specific keywords we knew customers were searching for (things such as 'holiday park', and 'family holiday uk').
Parkdean Google search
In addition to this, our search marketing team developed a wide ranging Pay-per-click campaign designed to reach potential customers across a wide variety of search engines and content sites. Managed via Google, Yahoo and MSN, the activity has performed spectacularly: we have actually lowered Parkdean's cost-per-sale via search engines to under 25% of what they were formerly having to spend.
Results
Over the past two years Parkdean Holidays have experienced massive success in their online and digital marketing activities, boosting brand recognition, site traffic, customer interaction - but most importantly they have grown their holiday sales far in excess of their targets and expectations.